Self-storage management across Europe
Storeinn is a specialised self-storage investment, property conversion and operating partner in Europe. We create operator-led investment platforms with professional capital partners, convert underutilised buildings into self-storage businesses and operate facilities through a centralised, data-driven model on our own Inntello platform. Founder-led, with a background that includes Shurgard Europe, Pelican Self Storage, 24Storage and Grana International. Headquartered in Stockholm, Sweden.
Storeinn raises capital, finds property opportunities, advises owners, converts buildings into self-storage and runs them as a third-party operator - on our own Inntello platform.
We invest in and lead self-storage platforms, convert underutilised property into self-storage, operate facilities as a third-party operator, advise owners and investors, and run it all on Inntello, our own technology platform.
- Investment
- Property conversion
- Third-party operations
- Advisory
- Inntello technology
Which path fits you?
Three ways to work with Storeinn.
Invest with Storeinn
We create and lead operator-led self-storage investment platforms together with professional capital partners. Investors provide the capital and retain full control over capital allocation.
Hand over or upgrade an existing platform
We operate self-storage using a digital, centralised and data-driven model: remote-first facilities, minimal on-site staffing and standardised processes on Inntello.
Convert a building
We turn underutilised space into a self-storage business, from unit layout and customer flow to pricing, security and local marketing.
Do you own a property with underutilised space?
We handle the platform, the expertise and the day-to-day operations. You keep the property. We run the business.
The future Storeinn customer experience
The sections below show how Storeinn locations are intended to work once they open. The AI sizing tools work in preview today and you are welcome to try them. Facilities, access, services and prices are design intentions, not services you can buy today.
Storeinn does not yet operate a live network of bookable facilities. Sign up further down the page to hear when the first locations open.
How the customer journey is designed
The location map, INNdentify scan and INNa chat are designed to guide you to the right unit. The sizing tools work in preview today.
Booking is designed to take minutes online, with no paperwork and no queues. Booking is not open yet.
Locations are designed for digital, self-service access without a service desk visit.
The plan is to let you manage access, invoices and your agreement from your phone.
How Storeinn locations are designed to work
Digital access
Locations are designed for digital self-service access, with opening hours confirmed per location before it opens.
Security by design
Smart locks, camera surveillance and unit-level alarms are part of the planned facility standard.
Flexible terms
The intended model is rolling monthly agreements rather than long lock-in periods.
Insurance options
Insurance options are part of the planned service model and will be confirmed per location.
Add-ons in the plan
Packing materials, shelving and extra services are planned as optional add-ons.
Help when you need it
Our AI assistants Riley and Lina answer questions about Storeinn and the concept today.
Why work with Storeinn?
Founder-led experience
Storeinn is led by its co-founders, with a background that includes founding Shurgard Europe, Pelican Self Storage, 24Storage and Grana International, plus asset management at Aberdeen, Schroders and Catella.
Own technology platform
Inntello is Storeinn's dedicated system platform for self-storage operations, enabling centralised control, remote management and real-time data across pricing, sales, customers, facilities and reporting.
Centralised operating model
A remote-first operating model with a centralised call centre, video-based support and digital customer journeys.
European coverage
Storeinn Group serves owners and investors across Europe and the site is available in six languages.
What do people ask Storeinn?
What does Storeinn do?
Storeinn is a specialised manager and operator-led investment platform for self-storage in Europe. We develop, operate and manage self-storage portfolios for professional investors using a centralised, data-driven and automated operating model.
How does Storeinn work with property owners?
We turn underutilised space into a self-storage business. Storeinn handles the platform, the expertise and the day-to-day operations while you keep the property. We help with unit layout, customer flow, access, signage, pricing, security and local marketing.
What is Inntello?
Inntello is Storeinn's dedicated system platform for self-storage operations. It enables centralised control, remote management and real-time data flows across pricing, sales, customers, facilities and reporting.
What is Storeinn's role in an investment platform?
In Investments, Storeinn acts as founder and managing operating partner, not as a financial capital provider. We originate, structure and operate the platform, and normally retain a minority stake. Capital partners retain full control over capital allocation and investment decisions.
How are Storeinn facilities operated?
Our facilities run remote-first with minimal on-site staffing, digital customer journeys and standardised processes. Customer contact is handled by a trained remote team with video-based support during check-in and onboarding.
Is Storeinn a member of any industry organisations?
Yes. Storeinn is a member of SSA Sweden and FEDESSA, the European self-storage federation.
More about the group: Inntello · 24GarageBox · Grana International.
Contact: info@storeinn.com · /llms.txt
© 2026 Storeinn International AB · Kungsgatan 8, 111 43 Stockholm, Sweden