Our founders backgrounds form the perfect match for Storeinn to dramatically improve the operations of self- storage with a digital remote operations model in a scale that suits institutional investors.
Our exceptional team of industry professionals, led by founders Michael Fogelberg, and Ubbe Strihagen, has a proven track record of success, innovation, and value creation. With a rich history of founding and scaling game-changing companies, the Storeinn team is dedicated to revolutionizing the self-storage industry.
Michael Fogelberg, our chairman, is a true pioneer in the self-storage industry with unrivaled experience in Europe. He first made his mark in 1994 as a co-founder of Shurgard, initiating business development and expansion across Europe with the development of storage sites in several countries. Later, Michael founded a second storage company, which has since been acquired by Pelican Self Storage in the Nordics.
In 2015, Michael took the industry by storm once more by founding 24Storage, his third self-storage company. Implementing the first fully digital remote operations model, 24Storage offered seamless and secure storage solutions to customers. The company's dedication and expertise paid off when 24Storage was successfully sold to Nuveen in December 2021.
In addition to founding Storeinn, Michael co-founded Zipplify in 2020. Zipplify is a digital lock company for the self-storage industry and was sold to Assa Abloy in December 2022 to scale the technology better internationally.
Ubbe Strihagen, our CEO, brings a wealth of experience in international real estate investment management and corporate leadership to Storeinn. With an impressive career that includes senior international director roles at leading investment management firms like Schroders, Aberdeen, and Catella, Ubbe has managed institutional capital in real estate across Europe and led teams and operations in several countries.
With a background as a strategy consultant, Ubbe has been instrumental in driving digital transformation and corporate change processes in various companies, both internally and as an external advisor. His expertise in digital innovation and strategic leadership complements Michael's industry experience, making them a formidable duo in the self-storage space.
Erik Ljung, our CTO, brings a rare combination of technology experience, international business acumen, and big-picture thinking to Storeinn. Before founding a technology management company, Erik held several international CTO positions for technology outsourcing companies in North America and Europe, serving major brands like Google, Amazon, TDC, Capital One, and Rainbird. With roots in software development, consulting, and special forces, Erik has led and managed engineering organizations across a broad variety of software, technology, and R&D programs. Erik has also been a prominent contributor to corporate development, including rebranding, turnaround, and mergers.
Now, with Storeinn, we've combined our passion for innovation, industry expertise, and experience in creating successful businesses to deliver unparalleled value to our clients. As a leading third-party manager in European self-storage asset management, we pride ourselves on developing, managing, and optimizing self-storage portfolios for professional investors.
At Storeinn, we're proud of our subsidiary, Inntello, which we founded in 2022. Inntello is a dedicated system platform for self-storage that combines software and hardware in one platform. Inntello's data collection and analysis, revenue optimization, and dynamic, predictive, and prescriptive pricing models are transforming the self-storage industry. Working with global partners like Microsoft, Assa-Abloy, Cisco, and Axis, Inntello is creating a common data platform to efficiently operate large self-storage portfolios.
Join us at Storeinn and be a part of the European self-storage revolution. Experience the difference that dedication, innovation, and a track record of success can make for your investment. Together, let's redefine the self-storage industry.
Michael is a true pioneer in the self-storage industry with unrivaled experience in Europe. He first made his mark in 1994 as a co-founder of Shurgard, initiating business development and expansion across Europe with the development of storage sites in several countries. Later, Michael founded a second storage company, which has since been acquired by Pelican Self Storage in the Nordics.
In 2015, Michael took the industry by storm once more by founding 24Storage, his third self-storage company. Implementing the first fully digital remote operations model, 24Storage offered seamless and secure storage solutions to customers. The company's dedication and expertise paid off when 24Storage was successfully sold to Nuveen in December 2021.
In addition to founding Storeinn, Michael co-founded Zipplify in 2020. Zipplify is a digital lock company for the self-storage industry and was sold to Assa Abloy in December 2022 in order to scale the technology better internationally.
Ubbe brings a wealth of experience in international real estate investment management and corporate leadership to Storeinn. With an impressive career that includes senior international director roles at leading investment management firms like Schroders, Aberdeen, and Catella, Ubbe has managed institutional capital in real estate across Europe and led teams and operations in several countries.
With a background as a strategy consultant, Ubbe has been instrumental in driving digital transformation and corporate change processes in various companies, both internally and as an external advisor. His expertise in digital innovation and strategic leadership complements Michael's industry experience, making them a formidable duo in the self-storage space.
Erik brings a rare combination of technology experience, international business acumen, and big-picture thinking to Storeinn. Before founding a technology management company, Erik held several international CTO positions for technology outsourcing companies in North America and Europe, serving major brands like Google, Amazon, TDC, Capital One, and Rainbird. With roots in software development, consulting, and special forces, Erik has led and managed engineering organizations across a broad variety of software, technology, and R&D programs. Erik has also been a prominent contributor to corporate development, including rebranding, turnaround, and mergers.
Daniel has more than 10 years of experience in the real estate sector in Spain. Daniel has worked with two of Sweden’s largest brokerage firms, Fastighetsbyrån and Skandiamäklarna. In 2007 Daniel moved to Spain after 10 years in the engineering industry.
